Facebook is not just a social media network anymore, it is serving as a platform for enterprise applications. There are so many activities for groups and communities to take forward from this social networking app! However, the lockdown is mentioned because, after the Cambridge Analytica Scandal, Facebook shut down the groups APIs.
“Facebook status: I’m not online, it’s just an optical illusion.”
But now, Facebook has silently relaunched API for building group applications so that enterprises can again use Facebook platform for preparing enterprise applications. This time it is launched by providing more abilities to the group admin. Now the admin can keep an access on group member list, profile names and pictures of people who post in common.
Now, some of the approved and checked group applications are re-published on Facebook. These mobile application development services will be accessible by admin through in-app group browser, it won’t be easily discoverable by other admins.
All the previous reviews for the enterprise applications have been discarded and now new reviews will be published. All these updated reviews will be giving the correct feedbacks of the group apps. As a part of this process, some of the iOS and Android Application Developers were involved in the process of reviewing these applications.
Prior to this launch, group admins were not having many of powerful actions to perform. They had to search for group management tool for making the application clear the access permissions of group’s data that too outside of Facebook platform. After that, they had to log-in again on Facebook to check if the group’s data is still available or not.
Admins usually must do a lot of work to maintain the group! But this, in turn, increases user engagement due to the social network connections. There were certain applications that made the group admins to levy some monthly fee. However, some of the big names had to pay for availing the enterprise tools for managing their online business and partners. It has been widely accepted as a gateway for enterprise toolsets.
Facebook has already gained a good position in holding campaigns and ad views, thereby generating it to be a promotional platform. This is all Facebook’s trick to make its software as a service (SaaS) platform spread widely by adding a subscription fee.
“life is not about finding yourself, it is about creating yourself!”
In 2010, group apps were more involved in the gathering of data for analytics and moderating comments. There were also some of the posts that have pre-composed content, however, after it got halted, approval was needed from Facebook for third party applications to assure that these unknown apps are not causing any harm.
Now the approved third-party apps are already present on the groups browser and admins can anytime involve them from the settings page. There is a wide variety of tools, from buffered posts to sendable posts which handle e-commerce messages. Most of the group traffic was given through mobile app development boost of third party apps.
However, Facebook is putting full efforts to remove windows from its platform, thus ensuring that there will be no more harm made to user sensitive data in large amounts. In recent days, it has shut down many of the APIs and standalone applications to bring back the platform in the stream. All these steps are taken forward by Facebook to safeguard its platform users and performance.
Also Read: Facebook: Social Media Altering Decisions
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