Tech giant, Facebook is not simply a platform for communicating with friends or family, but now is being used effectively for the online marketing for several organizations. Worldwide, a number of businesses operating online seem to be benefitting the best by advertising over Facebook. Mobile app development companies have also started using this platform for the promotion of their services.
Since its establishment, the popular social media platform has introduced several new features to attract users. Last year, Facebook grabbed the attention of users with the stories feature like Instagram and WhatsApp. Facebook is trying its best to make its stories very successful. Therefore, Facebook adds a new set of Call to Action (CTA) stickers for Pages.
What CTA Stickers Offers?
After gaining so much popularity with the stories section, Facebook launched music stickers for them, created a Stories archive, and opened Stories up to advertisers. In order to give a kickass start in 2019, Facebook CTA stickers are added to their stories feature, directing users to ‘shop now,’ ‘get directions.’ ‘book now,’ and ‘call now.’ Customers can choose one of these options immediately while viewing a business’s story.
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It has been clearly identified that the CTA stickers are a big one for businesses, mainly for those who want to use Stories as a digital marketing process. These stickers will enable businesses to use stories in a more effective way through direct response tools.
It is true that Facebook Stories usage is growing rapidly, maybe not at a comparable rate to popular mobile apps like Instagram and Snapchat, but it is growing because of having extra potential and large consumer base. With these new CTA buttons, the benefits for business promotion may be considerable. Facebook is also testing the feature of links in Stories for the businesses.
Considering this update, it will great to see how popular Facebook Stories will become, but right now, it's a relevant consideration for business promotion.
