With the evolution of technology, we are witnessing new technologies, tools on a continuous basis. On the other hand, mobile app development is not completely free from scams. In a report, it is revealed that mobile app marketers are expected to lose more than $250 billion due to app install and engagement fraud. In fact, fraudsters are using sophisticated methods to target mobile app marketers.
Types of Mobile App Fraud
· Install Fraud
Install Fraud is made up of fake users and fake clicks. These techniques are generally used by fraudsters in present digital times.
· Mobile Fraud Bots
Mobile fraud bots are becoming the common type of mobile fraud that is used by hackers. Open source SDK is more exposed to this fraud as it is easier to infiltrate.
· Install Farms
These are the real physical locations that hire workers to install and engage with apps. It generates fake clicks and engages with the mobile app for a limited time period. Install Farms generally destroy retention and engagement based-mobile campaigns.
· Incentive Installs
These are the installs that are generated as a result of promotion or offer. Well, incentivized traffic often results in low quality and retention.
· SDK Spoofing
SDK spoofing comes from the mobile fraud bot family. These bots can fool an advertiser and Android app developers for thousands of installs that were never happened.
· Attribution Fraud
It also generates fake clicks and installs from fake users. This is the most commonly used practice that is extensively used by hackers to divert the users.
Three practices are mainly involved in this, i.e.,
a) Click Spamming
It is that type of fraud that occurs when hackers execute clicks for those who have not made them. In fact, users are not aware that they have been registered with an advertisement.
b) Click Injection
It is a form of click-spamming. Hackers know how to take advantage when users download other apps on their device. As a result, hackers receive the credit for that install.
c) Ad Stacking
Ad Stacking happens only when mobile apps stack multiple ads beneath one another and only one impression is served and advertisers are billed.
Conclusion
In the mobile app industry, security is an important thing that we can’t ignore. Do you need a secure and outstanding mobile app for your business? Immediately, get in touch with Fluper where high-quality iOS app development services are delivered to fulfill the need of clients.
