As the world is getting digitalized, the number of Smartphone users is growing rapidly. In the coming time period, the number of Smartphone users will reach 2.5 billion and maybe more. Mobile app monetization is the biggest fear of mobile app developers so keeping one eye on the future is the best way to stay ahead in the competition.
Let’s have a look at monetization predictions –
Mobile videos continue to roll
Mobile videos are the best way to monetize mobile apps and it is expected that they will grow huge in the coming time period. In fact, a market research firm also forecasted that US mobile video ad spend will increase by 22.6% in the coming time period. You will be surprised to know that the popularity of rewarded video will keep growing.
Unified auction
Mobile in-app ad space is heading to next level and all the credit of this goes to unified auction where demand sources can easily compete with ad impressions. InMobi survey also predicted that 57% of respondents use ad serving technology. In fact, AI and Machine learning are becoming more pervasive with mobile app ad monetization.
Brands open their wallets to mobile apps
Various companies have transferred their desktop ad campaigns to mobile apps. According to eMarketer, it is predicted that mobile apps consume 90% of Smartphone internet time. Android app development companies are now focusing on the potential of mobile games within in-app ad space. 87% of brand advertisers are planning to invest in mobile games and rewarded video will be seen as the most effective in-app ad formats.
5G will change the game
In this year, the first generation of 5G compatible Smartphones are expected to roll out across major US cities. With super-fast internet access, we will see major changes in in-app ads delivery with higher definition video, enhanced real-time personalization, & faster processing.
Conclusion
Advertising is the most popular way to make money and the revenue generated by mobile apps came for ads. Do you want to generate huge revenue from your business? Get in touch with Fluper i.e., a top-rated iOS App Development company where engaging apps are delivered to clients.
