Consumers are heavily relying on smart devices for their routine tasks. Take the example of payments via mobile, now people no longer have to use their wallets full of credit card and cash or wait in ATM lines. Thanks to popular mobile apps developed by top-rated app developers like PayTM, Google Pay, M-PESA etc. In recent years, revenue of the global mobile payment app has increased from 450 billion USD to 780 billion USD. Considering this, the number of wallet app startups has grown significantly. However, to savor the benefits of this fast evolving market, you need to ensure flawless implementation of facts and features.
Here, I am going to some major reasons why wallet app startups fail and how you can convert in a success!
· They Don’t Make it Customer-Centric
It’s true that success will only be achieved if you develop a consumer-centric mobile app development services which solve some specific problems and is tailored for a specific market. Your wallet app should be easy-to-use, provide awesome customer experience, and must be customized to meet specific local needs.
· Don’t Avoid User Behavior
Analyzing user behavior is extremely important when it comes to Android and iOS app development for e-wallets. Do you remember NFC-enabled payments? Yes, it’s not successful because users won’t go out of their way to purchase NFC-enabled smartphones unless enough merchants are accepting payments through it. M-PESA digitized this system, without changing behavior and made it proficient for users and agents by leveraging technology to track movement of money.
Also Read : Best Apps to Sell Your Products Online
· Security Matters A lot
Your digital wallet can only be successful if the customers trusts on its security structure. Consumers are worried about getting breached by hackers, leakage of their personal account details and information stolen during a transaction. In addition to standard safety measures, you need to comprise technologies, which are hard to decrypt.
Features You Must Add in Your Mobile Wallet App
In order to build a powerful mobile wallet application you must consider including these features-
· More secure authentication e.g. through fingerprint scanning.
· Immediate access to coupons and personalized deals.
· Budgeting tool, allowing customers to see how much they spend per month.
· Personalized in-store deals through iBeacon technology.
· Digital receipts are like a proof of every transaction performed by users.
All the things mentioned above can help you make an exceptional mobile application. If you still have any doubts regarding e-wallets or want your own wallet application, connect with skilled app developers at Fluper now!
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