App store search is the way to get a place for your app, the idea is to increase the search and boost app download!
“Presentation is everything”, often heard of it and presented multiple times at different stages in the life. When it comes to mobile apps, the presentation is the appearance of the application and everything is the ease of access which user gets from the mobile app development style. The development technique is unique and available to all but the placement of the elements of the application is one’s credibility.
There are different factors on which the app can get popular like the quality and concept just like Pokemon Go and Instagram. Here the major parts are explored by the iOS and Android app developers so as a business professional, the take on getting maximum downloads from the population of 1.4 billion youth across the globe can be done for free just by digging a little inside into the trends of technology distribution.
Lets follow some best practices to make the app installable!!!
Simple signups
Mobile apps are meant to give a solution, provide any information or for fun to ease the user’s life, rather make it complicated, keep it simple. What’s more annoying is; after downloading an app, the user has to sign up, verify and then sign in to use it. Here, in-between, users prefer to move to another app. Losing a user is not a big deal, but when it happens in numbers, there is a need to change it.
Why not shorten the signing up process and let your user use it. This helps to grab more downloads and users. After all, who wants to spend more time just to use an app, whereas our food is fast-food.
Optimizing using app store tools
App Store Optimization a.k.a. ASO is the best way to present and promote your app on app store. There are 2+ million mobile apps and creating a space for your app is a challenge. In order to increase the visibility and discoverability of an app, metadata plays a vital role. App users are likely to download apps, which has metadata as app title, description, keywords, screenshots, reviews, feedback etc.
The 252 characters are the key to convince app users to download an app. App store, experts also acknowledge ASO practice for increasing your app visibility, and consequently more downloads. However, ASO is best tool, but not so common with app marketers so developers have an opportunity to optimize it and get more downloads. Unnecessary keyword stuffing will discourage app users to download your app, this should keep in mind while using metadata.
Visibility on all social media platforms
“You cannot buy engagement. You have to build engagement.”
Tara-Nicholle Nelson.
This is applicable to a mobile app too, the app engagement should be on every possible social networking platforms. Facebook, Twitter, Instagram, YouTube, Vimeo, LinkedIn, Pinterest, Tumblr, Snapchat, Quora, and Reddit; all are the hotspots to find your users. We don’t know where our prospect users are spending time, so the best approach is to promote app on various social networking platforms.
Of course, engaging users on these platforms will increase the visibility that ultimately converts into a download. Likewise, we remember the TV ads, which occur frequently rather the one we so once in a blue moon. Build the visibility and they will come to you, it works.
Free installation of an app
Who doesn’t like a freebie, so the app users too. They are also interested to get your app and free trial subscriptions. When an app goes on the app store, it will get more numbers of download if it is free. People won’t mind downloading and trying your app for free, and if they like, they will pay for it.
It benefits you in two ways, first, your app will get more downloads and secondly, when they buy it, it gives monetary benefits too. We have the example of Netflix; the popular entertainment service provider gives free subscription for the first month and charges afterward if a user continues. Mobile app developers can inbuilt this feature during the development phase for building an initial user base.
Set small targets to hit bigger ones
Success doesn’t occur overnight, it has years of efforts to get success. The app on the app store will take some time to boost up its download number. The idea is simple, follow the pilot format. Make small, achievable and realistic target to achieve. Start with small one and they go to the next bigger one, this the best practice to get a bigger picture. When you present your app to the world, just go with a realistic and achievable target.
Feedback is the key to improve
“Who should ultimately design the product? The customer, of course.”
PHILIP KOTLER
The Father of Modern Marketing
Philip Kotler, the father of modern marketing believes that customer is the king, so why not take opinion and feedback from end-users. When an app is developed, it is to keep the users’ interest in mind; at the end of the day, the user will only use it. They are the best one to give fair opinion and feedback to make it a better product. Don’t miss it, the feedback will bring some improvement in your app. Positive reviews, five stars rating and feedback; all are there to give a boost to your app download. Even the statistics say it clearly that good rating is one of the criteria to get an app downloaded by app users.
Conclusion
There were times when the fastest way to spread a news was to gossip, but now the fastest way to spread a news is to post or tweet so why not explore the potential of such platforms to give away the news of the application and let the network do its job. The only wisdom to promote your application on digital platforms is to stay active and it has worked for most of the brands. Its definitely going to work for your application. Mobile app development companies like Fluper use the same fundas in an advanced manner to promote the apps for their clients.
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