There are so many platforms to promote your applications but videos are getting into the limelight due to their user engagement rates. However, in the reign of videos, there are other vast possibilities on how they should reach out to world.
“Marketing is no longer about the stuff that you make, but about the stories you tell”– Seth Godin.
Yes, we are talking about the platforms where these videos can be promoted. All the top social media platforms like Facebook, Snapchat, Instagram, and LinkedIn play an important role in video marketing. On an average, 80% of internet users spend their time on mobile, thus media platforms having mobile app development services available prevail more.
Social media is all about people, so best way to engage a user is through videos. Studies have found that people watch videos more than reading the text because visuals last in minds more.
Following are the best strategies that can bang up videos for app marketing
1. Greed the users
Users usually do not watch full videos of advertisements, they rather skip it. But they would, if something is offered to them for watching the full video…. (Obviously not money)! In games, you can provide extra coins for watching the full video, in other creative apps you can unlock a new tool or feature or reward them some credit in points.
2. Allocation of video done right
You need to choose the best platform to outsource your video. Options are available from third- party as well as in-house vendors. The video should give a lasting impression in the mind of users and so it is suggested that expert people should be consulted for video development process. When you want an app, you go to top-rated mobile app development companies likewise you need to have sole video editors for the purpose.
3. Interactive videos
Of course, creativity and inventions come among the first things a user encounters when he sees a video. So, the best practice for nailing in it is to make your video interactive and visually strong.This could be done by involving users in the middle of advertisements and suggesting them to download the app.
These trends can be incorporated by the mobile app development companies for promoting their clients business and mobile apps along with the projects delivered. There are certain platforms where companies can actually help their clients to stand out from the other businesses.
Let’s see how these social media platforms have helped publishers by improvising on factors like budget, audience, etc.
1. Twitter
Video website cards
No limiting of branded content (like Facebook)
More video views
2. Snapchat
Pay for video ads
Vying only big brands
Full screen videos
3. Instagram
A mobile-first platform, so good mobile app marketing.
Carousel ad feature
Autoplay of videos
Business profiles
4. LinkedIn
Access to new tools and products
Good follower count
Coming to the conclusion, the goal of businesses and mobile app developers is to promote their apps therefore increasing number of downloads and video marketing solves the purpose. Effectiveness of video can be taken into account as it more illustrative and engages more users than written promotions do. There are so many competitors in the market, but to outshine them you need to make proper utilization of resources where the app marketing hits the right note.
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