As both the Play Store and App Store are filled with a huge variety of apps, it quite understood that most of them would have failed or most of the apps couldn’t make it to the store. To be honest, this is one of the worst nightmares of an App developer.
So, what we can do revive a dying app? Sometimes, the problem is in your app, and other times you’re just unlucky. But, yes! There is always a “but” in every situation. The point is, if you try to focus on just a few things at the right time, you can turn your app’s downloads around.
To help you out, we decided to enlist some of the strategies that are proven to be helpful and has been adopted by top-rated app developers. Apparently, these strategies are known to work in different ways, as a matter of fact, some of them work well on their own, on the other hand, some of them are meant to work in combinations.
Paid free
This is one such strategy that is known to be quite helpful in the times of stress when you couldn’t avail the number of downloads as you expected it would be since your app was initially a paid one. In such a case, we recommend that you must launch your app as free. When you do that, it is our guarantee that it will make a huge difference in the number of downloads. Most of the app development companies implement this strategy to boost up the app’s exposure on the app store and Play Store.
Tips to increase in-app purchases
Score big in the festive season: People tend to spend the most in the festive season. So, let’s just take that as an advantage. try to bump your prices a little bit, make sure to offer undeniable discounts, and we all know when it comes to saving money, we never miss any opportunities whatsoever.
The magic of “only”: Sometimes the little things we do create a lasting impact. Try adding the word “only” to your campaign and see the results.
Call-to-action: we recommend you to create visible buttons to tempt your user to convert between the apps.
Optimise your app for its app store
2.6 million And counting
Yes! That’s the number of apps that can be found on Apple’s App store; apparently, the store has literally thousands of similar apps in each and every category you can ever think of. Now you must be wondering let’s just target the low competition keywords to take over, well that’s a crazy idea and it will destroy your app’s downloads.
If you really want to make an impact, then it is recommended to optimise your app with the largest audience possible. At last, do consider app store optimisation for your own welfare.
QUICK TIPS FOR APP STORE OPTIMISATION (ASO) TO INCREASE APP DOWNLOADS:
Make an app video: In a survey, it was concluded that apps with videos were downloaded 40% more than apps without videos.
The first three lines are the most important: In your app description be specific about what you want to sell. You need to place your main keywords in those first few lines.
Use keywords to title: Use your best keywords in the title to gain a higher ranking.
Screenshots: Use the first two screenshots to showcase your best features.
Update your app description: Stay up-to-date with the latest policies of your app store.
Renovate Your App Design
Test different variations of your app icon: most of us judge an app by its icon, so as a typical app user, it is recommended that you must try to make a unique icon for your app.
Don’t reinvent the wheel: Why try something new when you already have brands with proven design successes? Take inspiration from strong brands and analyse what design elements they are using for their app.
Play with colours: Of course, you won’t hit the jackpot instantly. So, don’t give up and try to explore and experiment, and then see what works to increase your app’s downloads.
Well, you must know that this process is quite extensive and can be costly at the same time. So, if you need instant cash and you want to move on then you can always sell your app and try to build another one.
Final Thoughts
In case you want to enter the app development industry and you are just amateur, then you may have to consider fluper as your ultimate guide. Other than that, the company is known to be ranked amongst the top-notch app development companies. So, go ahead and check it out.
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